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Online

Start Date: 01/10/2026

Effective IPA organisation and management

$450

Available Seats: 100

Study Hours: 8

Expert led webinar

Certificate of Completion with Attainment Level

Gain an overview of effective Investment Promotion Agency (IPA) organisation requires a clear strategic vision, streamlined project governance, and a feedback-driven management culture.


Q10.6.1
You can explain the guiding principles for the effective setup, management and operations of an investment promotion agency (IPA).

10.6.1.1 You can explain the types of IPAs used, in accordance with national economic development policies and priorities

10.6.1.2 You can discuss examples of best practice IPAs and where IPAs can fail to deliver necessary economic and FDI outcomes


Q10.6.2
You will understand management techniques of Key Account Management (KAM) and IPA performance management.

Q10.6.2.1 You can demonstrate an understanding of Key Account Management (KAM) principles, including the development of checklists to manage the investor life cycle and the analysis of teamwork's role in securing Foreign Direct Investment (FDI).

Q10.6.2.2 You can evaluate the impact of sustained investor support on economic outcomes and assess the Key Performance Indicators (KPIs) used to measure the performance of Investment Promotion Agencies (IPAs).


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