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Q10.4
Start Date: 01/10/2026
Investment Attraction and FDI Lead Generation
R7 276,00
Available Seats: 100
Study Hours: 8
Expert led webinar
Certificate of Completion with Attainment Level
Module Summary
This module focuses on the mastering of FDI marketing. Learn how to use 15+ promotion tools to build location awareness and generate FDI leads. The module also covers techniques for developing and managing an FDI sales pipeline, including the effective implementation of a CRM system, for long term successful outcomes.
Q10.4.1
You will understand the main marketing tools to generate FDI leads.
Q10.4.1.1 You can describe the utility of a minimum of 15 marketing promotion tools, and evaluate those that are effective for creating location awareness and those which can generate FDI leads.
Q10.4.1.2 You can describe and develop the techniques used to create and manage a FDI sales pipeline, including the use of a Customer Relationship Management (CRM) system.
Assessment Method and Certification
This module, taken as a standalone training topic, is available as a self assessment training topic. On completion of each lesson in the module and successful completion of the online quizzes, the learner can obtain a downloadable certificate of completion.
When taken as part of the Foundation in Investment Promotion (Award L4) more stringent assessment methods and certification apply.