Investment promotion, place marketing and lead generation

Online

Start Date: 01/10/2026

Investment promotion, place marketing and lead generation

$450

Available Seats: 100

Study Hours: 8

Expert led webinar

Certificate of Completion with Attainment Level

Grasp the established methods of investment promotion. An introduction to the digital investment promotion approaches in use today. The importance of a distinctive place marketing approach, as well as the techniques to create brand and location awareness and generate investment leads.

Q10.4.1

You will understand the main marketing tools to generate FDI leads.

Q10.4.1.1 You can describe the utility of a minimum of 15 marketing promotion tools, and evaluate those that are effective for creating location awareness and those which can generate FDI leads.

Q10.4.1.2 You can describe and develop the techniques used to create and manage a FDI sales pipeline, including the use of a Customer Relationship Management (CRM) system.