
Online
Start Date: 01/10/2026
Investment promotion strategy and investor facilitation
$450
Available Seats: 100
Study Hours: 8
Expert led webinar
Certificate of Completion with Attainment Level
Appreciate how investment promotion agencies (IPAs) operate effectively by making particular strategy choices. Grasp the importance of supporting international as well as local businesses to invest - that is business facilitation in investment promotion.
Q10.3.1
You will understand the strategies and best practices used by IPAs to promote for FDI.
Q10.3.1.1 You can describe the main FDI strategy options to match global and local area economic conditions.
Q10.3.1.2 You can describe region and country level macroeconomic and investment indicators and evaluate country level competition for FDI.
Q10.3.2
You will understand the main areas where business facilitation and support is required in investment promotion.
Q10.3.2.1 Know how to engage effectively with foreign direct investors by evaluating their needs and crafting tailored value propositions, then supporting investors throughout their business decision-making process
Q10.3.2.2 You can describe how to manage foreign investment enquiries, provide essential informaton and organise site visits.
Q10.3.3
You will understand the importance of making effective business conversations with potential investors, their advisors and other business contacts.
Q10.3.3.1 You can describe the Elevator Pitch and evaluate how to use it effectively in their investment promotion activities.
Q10.3.3.2 You can describe the multiple approaches to networking with potential investors, their advisors and other business contacts.
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