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Online
Start Date: 01/10/2026
Understanding the foreign direct investor
$450
Available Seats: 100
Study Hours: 8
Expert led webinar
Certificate of Completion with Attainment Level
Develop an understanding Foreign Direct Investment (FDI) and why companies invest abroad. Corporations engage in FDI for four main reasons: market-seeking to reach new customers, resource-seeking to access materials or labour, efficiency-seeking to organise supply chains cost-effectively, and strategic asset-seeking to acquire brands or technology. FDI structures vary by goal: Horizontal FDI replicates operations abroad; Vertical FDI controls supply chain stages; Conglomerate FDI diversifies into unrelated businesses; and Platform FDI establishes operations for third-country exports.
Q10.2.1
Appreciate how companies vary according to industry, country of origin and management structure, and how this will affect their selection of FDI locations.
Q10.2.1.1 Understand the full process of FDI project planning, including investment criteria, location selection, benchmarking, and the role of site selection consultants.
Q10.2.1.2 Differentiate between objective and subjective corporate decision-making and learn how to communicate professionally with companies and consultants.
Q10.2.2
Grasp the essentials of how to attract FDI in the technologies of the future.
Q10.2.2.1 You can analyse how Foreign Direct Investment (FDI) shapes the Fourth Industrial Revolution (4IR) by leveraging disruptive technologies like artificial intelligence (AI) and the Internet of Things (IoT).
Q10.2.2.2 You can evaluate the significance of Global Value Chains (GVCs) in international business to inform long-term planning and enhance regional FDI attraction strategies.