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Q10
Start Date: 01/11/2026
Foundation in Trade Promotion (Award L4)
R34 291,63
Available Seats: 20
Study Hours: 120
Expert led webinar
Certificate of Completion with Attainment Level
Qualification Summary
Course overview
The Foundation in Trade Promotion qualification introduces you to the contribution of international trade to economic development and countries' gross domestic product (GDP) growth.
Core Trade Foundations
Study global trade agreements and regulatory frameworks set by the World Trade Organisation (WTO), the World Customs Organization (WCO), and the International Chamber of Commerce (ICC).
Analyse and evaluate how global trade agreements shape economic development and impact national Gross Domestic Product (GDP).
Critically assess the importance of regional trade agreements (e.g. European, African, Asian) and the role of public and private sector trade promotion and facilitation bodies.
Trade Promotion and Strategic Roles
Learn to adapt and apply international trade promotion principles utilised by government and private sector bodies.
Understand the function of Trade Promotion Organisations and their operational processes.
Develop a comprehensive understanding of the role of the Foreign Economic Representative (FER) and the ability to synthesise a region-specific FER programme.
Establish trade information services designed to meet the requirements and aspirations of communities within a specific geographical area.
Professional Skills and Support
Acquire fundamental principles of economic and trade analysis, international market research, project management, and financial budgeting.
Understand the core principles of government support for small and medium-sized enterprises (SMEs) to develop export potential.
Assessment Methods and Certification
Assessment methods: Assignments, case studies, and essay questions.
Regulation and Certification: This customised qualification is regulated and awarded by GDP Global.
Assessment Guidance
The following is assessment guidance for all assessment criteria covering the "Foundation in Investment Promotion" qualification. Learners should be able to:
• Understand the global economy in relation to a specific geographical area and demonstrate expertise in the application of a range of skills, knowledge and techniques to achieve the specific aims of promoting, winning and retaining foreign direct investment, including:
• Examine and evaluate the potential of foreign direct investment (FDI) to stimulate the gross domestic product (GDP) of economies and explore the role of investment promotion agencies in attracting such investment.
• Analyse foreign direct corporate investors according to industry, country of origin and management structure and evaluate how this will affect their selection of locations to make future investments.
• Demonstrate how investment promotion agencies (IPAs) operate effectively and examine and evaluate particular strategic choices that support international and local business investment.
• Demonstrate the impact of methods of investment promotion including digital investment promotion approaches and synthesise a distinctive place marketing approach with techniques to create brand and location awareness and generate investment leads.
• Demonstrate an understanding of business retention and expansion (BRE) and an analysis of the main objectives, issues and activities in BRE, both locally (onshore) and at investors' global headquarters (offshore).
• Differentiate and compare steps taken to organise, manage and monitor the effectiveness of an investment promotion agency IPA.
The above assessment guidance applies to across all assessment methods which include: assignments, case studies, essay questions.
Who is this training programme designed for?
Employees of government departments, institutions and agencies.
Employees of private sector investment promotion entities.
Employees of private sector finance and investment companies.
What are the Delivery Methods?
Training is provided via self-study online learning, ive or recorded instructor-led presentations and tutorials, and scheduled face-to-face sessions on request.
What are minimum entry requirements that learner should meet?
Learners must be employees or contractors of a client organisation, such as a government department, agency, institution, or private sector commercial interest.
It is recommended that candidates possess prior relevant experience or an academic qualification equivalent to a Bachelor's degree.
What guidance and support is available for learners?
Learners can receive support and guidance from the course presenter by interacting during live online training sessions and online tutorials; and/or from the course presenter in the classroom (face to face or virtual); from the course presenter via email or chat; from colleagues in the peer group learning activities.
What assessments will a training participant submit in order to qualify?
Diagnostic and summative multiple-choice assessments occur at the start and end of the programme, providing feedback without impacting the final qualification.
Learners undergo ongoing formative assessments through group case studies and performance observations to monitor progress and receive guidance.
The programme concludes with an individual three-week written assignment, which is objectively evaluated to assess the learner's standard.
How will the training be monitored and reviewed?
Learner involvement on the programme is monitored as follows:
Attendance and participation are tracked through both face-to-face and online sessions, though time spent is not a sole decision criterion.
Ongoing performance is evaluated through formative assessments and quizzes using multiple choice questions (MCQs), with regular feedback provided by trainers and the course director.
Any concerns regarding a learner's progress or attendance are addressed initially through confidential discussions with the learner, escalating to their sponsor if necessary.
Score attainment:
On successful completion of the programme the following attainment levels will apply:
Pass: 50% - 64%
Merit: 65% - 74%
Distinction: 75%+
Participation: 25-49%
The core learning modules are shown below
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